If there's one lesson I wish I'd known starting out as a Founder, it's that customers don't buy your product or service, they buy your offer. It's not the best product/service that wins, it's the offer that's easiest to say yes to. The best offers are so good, your ideal customers would be almost stupid to say no. The Stupid Offer Kit walks you step-by-step through the process of transforming your product or service into a stupidly compelling offer. Details here.
This bundle of 3 books and and an online course is for every Founder who is feeling stressed out and overwhelmed. You get 3 e-books: 33 Mediations for Seed Stage Founders, It Isn't Obvious Until It Is, and the Founders Book of Ruthless Simplicity + companion online course. Get your bundle here.