Rocket Ship Founder Podcast

Rocket Ship Founder is my weekly podcast dedicated to supporting Founders on their journey. Episodes are short (around 12 minutes) but high value. Each week I dig into a particular topic on Founder life. Special focus on helping ADHD Founders, building great offers and reliable lead flow. Enjoy!

blog image

Ruthless Simplicity (Your Real Job)

November 17, 20221 min read

When I was running my first startup, I loved solving complex problems and creating elegant solutions. As a Type V - Visionary Evangelist Founder Type it was (and is) my jam. And I had a good talent for it.
But like a lot of things that helped me in the early stages of my business, my love of creating elegant solutions for complex problems ended up working against us.

How could that be?

Here’s how. One of the biggest killers of growth is complexity. When you start out with your business, things are naturally simple. You have one product. You have a co-founder or a small team. You (hopefully) have a pretty clear handle on the pain you solve for people.

But as the company grows, complexity starts creeping in. Different customer types, different product decisions, staffing decisions, sales channels, pricing models, etc.

One of the hardest lessons I learned about being a Founder/CEO is that complexity is your enemy. Your real job is to create what I call Ruthless Simplicity.

In this week’s episode of the Rocket Ship Business Academy Podcast, I cover:

  • Why I call it Ruthless Simplicity

  • How you know you need it, and what it gives you

  • 3 steps to creating Ruthless Simplicity

If you are struggling with stubborn challenges, this episode will give you a powerful lens to see your way through.

Back to Blog


Copyright 2024 Steve August Coaching | All Rights Reserved