Running a business is no easy task. Entrepreneurs constantly face challenges like managing time, staying focused, and keeping things organized. For those with ADHD, these challenges can feel even more overwhelming. 

However, having ADHD doesn’t mean business success is out of reach. With the right strategies and mindset, ADHD can be a unique strength that helps you succeed.

Martin Forde, the founder of Omnichannel Ventures, has firsthand experience in turning ADHD into an advantage in business. With his deep background in consumer packaged goods (CPG), Martin played a crucial role in scaling Doctor Squatch from a small online brand to a major player in retail. 

His work contributed to the brand’s success, ultimately leading to a $1 billion acquisition by Unilever. Through Omnichannel Ventures, Martin now helps other emerging brands launch and grow in major retail stores like Walmart and Target.

In this article, we will explore how ADHD and business success can go hand in hand. You’ll learn practical tips on turning ADHD into a strength by using tools like task management apps, breaking tasks into smaller steps, and creating a productive work environment.  

How ADHD and Business Success Go Together

Doctor Squatch went from a small online brand to a major player in retail. The brand's growth story, ending in a $1 billion sale to Unilever, offers key lessons for any business looking to scale.

The Early Days and Retail Strategy

When Doctor Squatch started, it was a direct-to-consumer (DTC) brand, growing fast but still under $20 million in revenue. As the brand got attention from independent retailers, it was clear that expanding into large retail chains could help it grow even more.

Martin Ford, brought in to head retail and sales, focused on how to launch Doctor Squatch into bigger stores like Walmart, Target, and Costco. The goal was to take the brand from a small, online business to a national one.

The Direct-to-Mass-Retail Approach

The plan was simple: build on the brand's success in DTC and Amazon, then expand to big-box stores. This approach helped Doctor Squatch scale quickly and start earning more revenue.

After almost two years of planning, Doctor Squatch launched in Walmart, marking a major milestone in the brand's growth.

Key Takeaways

1. Negotiating is Essential: One big lesson was the importance of negotiating with large retailers. Understanding what the retailer needs and being clear about your brand's strengths is key.

2. Pricing Strategy Matters: The pricing had to be adjusted to meet the needs of large retailers like Walmart. This process was challenging but necessary.

3. Retail Partnerships Take Work: Building strong retail relationships is an art. It requires knowing what matters most and using the right strategies to grow.

Doctor Squatch's story shows that success in retail comes down to smart planning, strong execution, and effective negotiation.

Why Consistency Matters in ADHD and Business Success

Success in business often comes down to two main factors: consistency and focus. However, for people with ADHD, staying focused can be a challenge. The good news is that with the right strategies, ADHD doesn't have to hold you back. It can even be part of your success story.

A Must for Success

Consistency is key to achieving your goals, whether growing a business or working on personal development. It's all about showing up each day and making steady progress. In business, consistent effort helps you:

• Build a strong product or service.

• Gain a loyal customer base.

• Stay on track despite challenges.

By staying consistent, you keep moving closer to your goals even when things get tough.

ADHD and Business Success

ADHD can make it hard to focus, especially when many things are demanding your attention. However, ADHD can also lead to creativity and fresh perspectives. People with ADHD often develop unique solutions to problems, which is a business advantage.

Managing ADHD in business requires a few strategies. Breaking tasks into smaller pieces, staying organized, and creating a distraction-free work environment can all help improve focus and productivity.

Turning ADHD Into an Advantage

ADHD doesn't need to be a barrier. In fact, it can become a strength with the right approach. Here's how to make it work for you:

1. Use tools like task management apps or to-do lists to stay organized.

2. Break big tasks into smaller, easier steps.

3. Create a work environment with fewer distractions.

With consistency and a bit of planning, ADHD can be part of your unique path to success in business.

What Works for ADHD and Business Success?

Managing ADHD in business can be challenging, but with the right tools, it's possible to thrive. Here's how to make ADHD work for you.

Build a System That Works for You

Creating a solid system is one of the most effective ways to manage ADHD. This "operating system" helps you stay organized and on track.

• Use checklists: They allow you to prioritize tasks and make sure nothing is forgotten.

• Track your progress: Using apps like Notion can help you keep everything in one place, whether for work or personal tasks.

By having a clear system, you can stay focused and manage your time effectively.

Embrace ADHD as a Strength

ADHD isn't just a challenge, it can also be an asset. One strength of ADHD is hyperfocus. When your brain locks onto a task, you can dive deep and work with intense focus. This ability is great for tackling difficult problems or projects.

Find Support From Others

Connecting with people who understand ADHD can make a big difference. Being part of a supportive community helps you stay motivated. Surround yourself with those who can offer advice and support, especially when challenges arise.

The Journey of Growth

Managing ADHD is a process of constant learning. There's no perfect solution, but by creating systems and embracing the strengths of ADHD, you can make it work. Remember, the key is to stay committed to growth and keep improving. With time, you'll find the strategies that help you succeed.

How Co-Working Supports ADHD and Business Success

Co-working can be a great tool for entrepreneurs with ADHD. It helps you stay focused, manage distractions, and get things done. One helpful method is body doubling, where you work alongside others virtually to stay accountable.

How Co-Working Helps with ADHD

ADHD can make it hard to start tasks or prioritize them. Even when you know what needs to be done, starting can be tough. Co-working gives you the structure and support you need.

In a typical co-working session:

• You join a virtual room with others.

• Everyone shares what they're working on.

• You set a timer, usually for 25 minutes, to focus on your task.

• You work alongside others, which helps keep you accountable.

• The timer creates urgency, encouraging focused work.

This system makes it easier to begin tasks and stay on track. The sense of urgency and shared focus helps you stay productive.

Benefits of Co-Working for ADHD and Business Success

Co-working can increase your productivity. The energy and motivation from others in the group push you to get things done. The timer helps limit distractions and keeps you focused. For example, tasks you've avoided for weeks can be completed in just 25 minutes.

Turning Co-Working into a Routine

Co-working can change how you work. By consistently setting aside focused time, you can tackle important tasks first. This gives you more time for meetings and calls later.

If you're struggling to stay focused, try co-working or body doubling. It can help you break through ADHD barriers and stay productive in your business.

Conclusion

ADHD and business success can go hand in hand. Although ADHD can make staying focused harder, it doesn't need to hold you back. With the right tools, ADHD can even be a strength in business.

Building a system that works for you is key. Break tasks into smaller steps, stay organized, and create a quiet work space. Co-working or body doubling can also be helpful. This method allows you to stay accountable and focused.

ADHD can bring unique strengths, such as creativity and problem-solving. Embrace these qualities and use them to your advantage. Consistency and focus will help you keep moving forward, even when challenges arise.

Finding support from others who understand can also make a big difference. Connecting with a community helps you stay motivated and grow.

In the end, ADHD doesn't have to be a barrier to business success. By staying committed to growth, using the right strategies, and seeking support, you can turn ADHD into an asset. With time and consistency, you'll find the right path to success in your business.

FAQs

What is ADHD and Business Success?

ADHD can impact focus and organization, but it can also be a powerful strength in business with the right strategies. By using tools like task management apps and developing systems, entrepreneurs with ADHD can achieve success while managing their challenges.

What is the link between ADHD and business success?

ADHD and business success go hand in hand when you harness the strengths of ADHD, such as creativity and hyperfocus. With proper tools and systems, ADHD can contribute to growing and scaling a business.

What is body doubling, and how does it help with ADHD and business success?

Body doubling is a technique where you work alongside others for accountability. It helps initiate tasks and stay focused, which is especially useful for people with ADHD.

How can co-working improve ADHD and business success?

Co-working provides structure and accountability. By joining a virtual session, setting timers, and working alongside others, you can stay on track and increase your productivity.

What role does consistency play in ADHD and business success?

Consistency is key. By showing up each day, making steady progress, and using systems to stay organized, you can overcome ADHD challenges and succeed in business.